Privacy Information
Privacy Policy
This Privacy Policy explains how Fjällräven collects, uses, shares and protects information when you visit our online store, place an order, contact customer support, subscribe to email marketing or interact with our website.
Last updated: May 14, 2026
Overview
How Fjällräven handles privacy
Fjällräven respects customer privacy and uses personal information only for reasonable store, order, support, marketing and website purposes described in this policy.
By using our website, submitting information, creating an account, placing an order or contacting us, you agree to the collection and use of information as described in this Privacy Policy.
Information Collected
Information we may collect
Fjällräven may collect information that you provide directly, information related to your order and information collected automatically when you use our website.
- Contact information: name, email address, shipping address and billing details provided during checkout or customer support.
- Order information: products purchased, order number, order status, shipping details, return or exchange requests and customer service messages.
- Account information: login details, saved preferences or order history if account features are available and used.
- Payment-related information: payment method details needed to process a transaction through PayPal, Stripe or credit card payment services.
- Website information: device information, browser type, pages viewed, site activity, referring pages and cookie or analytics data.
- Marketing information: email subscription status, email preferences and interactions with marketing messages if you subscribe.
Use of Information
How we use your information
Fjällräven uses customer information to operate the store, process orders, provide customer support, improve the shopping experience and communicate with customers.
- To process, confirm, fulfill and update orders.
- To provide shipping, delivery, return and exchange support.
- To respond to customer service questions and product inquiries.
- To process payments and help prevent fraud or unauthorized transactions.
- To manage customer accounts, if account features are available.
- To improve website performance, content, navigation and customer experience.
- To send email marketing when you have subscribed or otherwise opted in.
- To comply with applicable obligations, resolve disputes and enforce store policies.
Orders
Order processing and customer support
When you place an order with Fjällräven, we use the information you provide to review your order, process payment, prepare shipment, send order updates and provide support if you contact us.
We may also use order information to help with returns, exchanges, damaged or incorrect item requests, delivery questions, account help and other customer service needs.
Payments
Payment information
Fjällräven uses PayPal, Stripe and credit card payment services to process payments. Payment information is handled by the applicable payment processor so your transaction can be authorized, completed, refunded or reviewed if needed.
Fjällräven does not use payment details for unrelated purposes. Full payment card details are handled through the payment processing services used at checkout.
Cookies & Tracking
Cookies, analytics and website activity
Fjällräven uses cookies and similar tracking technologies to help the website function, remember preferences, support checkout, understand site activity and improve the customer experience.
- Essential cookies: support website operation, cart features, checkout and security.
- Preference cookies: help remember settings or browsing choices where available.
- Analytics tracking: helps us understand website traffic, page performance and customer interactions.
- Marketing cookies: may help measure email or promotional performance where applicable.
You can manage cookies through your browser settings. Blocking some cookies may affect website functionality, checkout features or saved preferences.
Email Marketing
Marketing emails
If you subscribe to Fjällräven email marketing, we may use your email address to send updates about products, store news, promotions, offers or related content.
You may unsubscribe from marketing emails at any time by using the unsubscribe link in the email or by contacting us at [email protected]. Even if you unsubscribe from marketing emails, we may still send non-marketing messages related to orders, payments, returns, account activity or customer service.
Service Providers
How information may be shared
Fjällräven may share necessary information with service providers that help operate the online store and complete customer requests. These providers may help with payment processing, order fulfillment, shipping, website hosting, analytics, email delivery, fraud prevention, customer support or similar store operations.
We share only the information reasonably needed for these services to function. Service providers are expected to use customer information only for the services they provide to Fjällräven.
Security
Data security
Fjällräven uses reasonable administrative, technical and organizational measures designed to help protect customer information from unauthorized access, loss, misuse or alteration.
No website, online store, payment system or electronic transmission is completely secure. Please use care when sharing information online and contact us if you believe your account or order information may have been affected by unauthorized activity.
Retention
Data retention
Fjällräven keeps personal information for as long as reasonably needed to provide store services, complete transactions, maintain records, support customers, resolve disputes, prevent fraud and comply with applicable obligations.
Retention periods may vary depending on the type of information, the reason it was collected and whether it is needed for order history, customer support, accounting, security or policy enforcement.
Customer Rights
Your privacy choices and rights
Depending on where you live, you may have rights related to your personal information. These may include the right to request access, correction, deletion or a copy of certain personal information, or to object to or limit certain types of processing.
To submit a privacy request, contact Fjällräven at [email protected]. We may need to verify your identity before completing certain requests.
- Request access to certain personal information we maintain about you.
- Ask us to correct inaccurate or incomplete information.
- Request deletion of certain information where available.
- Unsubscribe from marketing emails.
- Manage cookies through your browser settings.
Children
Children’s privacy
Fjällräven does not knowingly collect personal information from children. Our online store is intended for use by customers who are able to make purchases or use the website with appropriate permission.
If you believe a child has provided personal information to Fjällräven, please contact us so we can review the request and take appropriate action.
International Users
International customers
Fjällräven customers may access the website from different locations. When you use our online store or submit information, your information may be processed in locations where our store systems, service providers or operational support are available.
Privacy rights and requirements may vary by location. If you have questions about how your information is handled, contact us at [email protected].
Policy Updates
Changes to this Privacy Policy
Fjällräven may update this Privacy Policy from time to time to reflect changes in our store, services, technology, legal requirements or privacy practices.
When updates are made, the revised policy will be posted on this page with an updated “Last updated” date. Your continued use of the website after updates are posted means the updated policy applies.
Contact
Contact Fjällräven
For privacy questions, customer information requests, email marketing preferences or support related to this Privacy Policy, contact Fjällräven at [email protected].
Please include your name, contact email and a clear description of your request so our customer service team can assist you more efficiently.
